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Health staff eye $2,000 outreach grant to combat vaccine hesitancy
Summary
Staff discussed a rapid-turnaround $2,000 leftover COVID-recovery fund to target vaccine hesitancy through coordinated regional messaging; proposed uses included low-cost billboards and clinic-based education.
The health department discussed pursuing a small, quickly timed $2,000 award intended to address vaccine hesitancy. Staff acknowledged the limited funds but said coordinated regional messaging and clinic partnerships could increase effectiveness. "It's not going to get us much, but how can we leverage that in the most effective way?" the director asked the coalition in the meeting.
A provider suggested placing a few low-cost billboards in county areas and coupling that with in-clinic messaging and school outreach, noting digital options were likely cost-prohibitive for this funding level. The deadline for the application was mentioned as March 19, which staff described as a fast turnaround. The board did not vote on the application at the meeting but directed staff to pursue the opportunity with partners if feasible.
