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Mayor proposes Andrews Avenue banner advertising; council requests procurement review
Summary
Mayor Ray Nyhuis proposed up to 26 banner panels along Andrews Avenue with proposed rates of $100–$125 per month (or $1,000 prepaid annually); council raised visual and safety concerns and asked staff to research administration models and draft a vendor agreement.
Mayor Ray Nyhuis presented a proposal to implement an advertising program along the Andrews Avenue fence line consisting of up to 26 panels (4-by-8-foot banners). The proposal included proposed rates of $100 to $125 per month per panel or a prepaid annual rate of $1,000 per panel; advertisers would supply banners at their own cost and subject to Village approval with restrictions prohibiting alcohol-related, sexual-content, or marijuana-related ads.
Council members expressed concerns about the potential visual impact and a “tacky” appearance, possible traffic distraction and safety, and the need for a formal procurement process or comparison of vendors. The Council directed staff to research how similar programs are administered, identify potential vendors, and provide procurement options along with a draft agreement for Council review.
