Board debates Fort Myers’ identity as it weighs recruitment strategy: "4 R's" vs. higher‑wage industry focus

Advisory board members spent significant time discussing how Fort Myers should define its growth identity as the city continues to expand.

Presenter Dwayne framed part of the discussion around the city’s strategic priorities and a shorthand he called the “4 R’s” — retirees, retail, real estate development and recreation — saying those elements reflected longstanding strengths. “This is our identity,” he said, summarizing the perspective that retail and retiree services are core features of Fort Myers’ economy.

Several board members pushed back, urging the board to pursue industries that raise median wages and support families. One member argued the advisory group should aim to attract employers that pay higher wages so retail and service sectors benefit indirectly. “We need to figure out how and what type of industries that would fit our community… to help raise the economics of our families,” a board member said.

The discussion concluded with a recommendation to keep the lead‑generation item as a near‑term priority while the board continues work to clarify long‑term identity and strategic targets. Members proposed using AI queries and outside case studies to compare similar cities’ approaches before finalizing a narrow set of target industries.