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Edison Awards seeks coordinated PR support; council discusses $30,000 communications allotment
Summary
The Edison Awards reported a multi-year increase in attendance and economic impact and sought city coordination and possible additional PR funds. Staff noted $30,000 currently available in the communications budget as a starting point for a joint strategy.
Frank Bonifilio, who leads the Edison Awards, briefed council on the event's reach and economic impact and asked the city to collaborate on a national PR strategy. Bonifilio recounted attendance and economic figures to illustrate the awards' regional and international profile.
Bonifilio told the council: "Last year, 2025, collectively, we had 1,931 attendees," and described an estimated direct economic impact and past investment levels. Council members asked what monetary support was needed and staff noted $30,000 currently in the communications budget as a potential starting point; Bonifilio and council indicated that a strategy should guide any additional city funding. Council asked staff to return with a proposed strategy and potential funding requests.
