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Consultant presents draft culinary-district marketing plan; council to review logos and tactics
Summary
Spiro & Associates presented a draft marketing plan for a Downtown Fort Myers culinary district, including a SWOT analysis, audience segmentation across dayparts, a social media tactic mix, and three logo options. Council members were asked to review the draft and return comments; staff will coordinate next steps with local businesses.
Spiro & Associates walked the council through a draft marketing plan for a Downtown Fort Myers culinary district, describing the concept as a 'day in the life' of the district and outlining PR, influencer, and earned-media tactics. The consultant said the plan was shared with economic development staff, the PIO, and local restaurateurs for input and that participating businesses will be asked to formalize a relationship to carry the plan forward.
The presenter emphasized audience segmentation across dayparts and a multi-pronged media mix that includes social, lifestyle media outreach and influencer partnerships. "We thought it was important to find what a culinary district is," the consultant said, and urged council to take the draft home and return with comments rather than acting immediately. Council members thanked staff for circulating the draft and asked staff to track which logo options gained local support.
