Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Midtown Branding topic
No spam. Unsubscribe anytime.
Council reviews three Midtown branding concepts and favors a bold, visible design
Summary
Staff presented three Midtown identity concepts (monument, masonry, hybrid) focused on repeatable 'M' markers, wayfinding, and streetscape furniture. Council expressed a leaning toward Option 1 for nighttime visibility and consistency with chosen street furniture.
Staff presented three branding concepts intended to give Midtown a distinct identity separate from downtown: a taller monument-style 'M', a brick/masonry option matching downtown materials, and a hybrid that balances visibility and texture. The presenter explained the concepts are repeatable for shared-use path markers and intersections and emphasized materials and lighting options to aid visibility.
The presenter described design details including scale ('about 6.5 feet tall' for the monument option), material choices (aluminum powder-coat versus masonry), and lighting strategies (internal backlighting vs floodlighting). "That is something that we envision putting in some key intersections in Midtown to to really give it its own identity," the presenter said. Council discussion focused on readability while driving, durability and maintenance concerns for masonry, and coherence with the Midtown streetscape and parks master plan. Several council members said they preferred Option 1 for clarity and night visibility; one member favored the brick option for historic continuity. Staff will take council feedback into the next design refinement.
