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Candidate Kayla Viramontes emphasizes communication and community partnerships
Summary
Candidate Kayla Viramontes, a longtime local business owner and volunteer, told the board she would apply marketing and outreach experience to improve parent communication and build partnerships to expand services for students.
Kayla Viramontes described 18 years as a business owner in marketing and extensive volunteer work with youth sports and the chamber of commerce. She told the board her strengths include outreach and effective messaging to reach parents who do not regularly read district communications.
"Parents just don't know the things," Viramontes said when explaining the need for clearer communication channels; she urged the board to find how parents learn best and adapt messaging accordingly. She also highlighted partnership-building as a tool, saying community organizations can provide services the district cannot offer alone.
Viramontes said she has experience navigating contentious staffing disputes through listening and asking questions to understand differing perspectives. Chair Petersen asked the board to use the scoring matrix to compare the first two candidates and identify preferred finalists.
