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Approved Starbucks plan includes multiple signage variances, 15‑car drive‑thru queue and landscaping commitments

Borough of Hasbrouck Heights Land Use Board · May 7, 2025
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Summary

The board granted variances for additional and oversized signs for the approved Starbucks at 5 Route 17 South, accepted a 15‑car drive‑thru queue and required pedestrian‑safety measures, irrigation for plantings and a six‑month lighting review.

When the Hasbrouck Heights Land Use Board approved PB25-03 on May 7, it also granted multiple signage variances and recorded several design commitments meant to reduce neighborhood impacts.

Board records show the applicant sought relief for multiple directional signs and more than one menu board; one proposed menu board is 28.2 square feet where the ordinance permits 25. The board’s approval allows logo disc wall signs beyond the single entrance wall sign normally permitted, and the application includes a 16‑foot freestanding pylon sign that the record notes complies with height limits.

The applicant described site changes intended to reduce impervious coverage by approximately one percent through additional pervious landscaping — shrubs, evergreens and grasses — and agreed to install an irrigation system for the plantings. The record further notes the applicant will maintain existing drainage patterns.

Traffic and pedestrian measures recorded in the minutes include a drive‑thru lane with a 15‑car queue, a pass‑thru lane and a westerly crosswalk for customers; the applicant agreed to install stop bars and signage to improve pedestrian safety. The lighting plan for the site will be reviewed by the board six months after the restaurant opens, per the approval conditions.

There were no public comments recorded for or against the variances. The approval’s conditions require the applicant to follow up on the lighting review and to provide any documentation required by the board for compliance.