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Commissioners back city-branded look, propose student-designed parks style guide
Summary
The commission recommended replacing a standalone parks heart logo with materials that incorporate the city brand and proposed recruiting a graphic-design student or intern to develop a parks and rec style guide and sample collateral.
The Parks & Recreation Commission discussed inconsistent branding across parks materials and recommended staff prioritize a single city-branded look for parks and recreation publications. A commissioner argued the heart-only parks logo is confusing and suggested the city logo be incorporated so materials read clearly as official city park information.
"I think what we are thinking of recommending is that... that cart logo needs to go away that is just specifically for parks and rec, and that we use the city logo," said the Commissioner. Staff said they will circulate a draft design this week and asked the commission to provide focused feedback.
Commissioners proposed recruiting a junior or senior-level graphic design student to create a style guide and sample assets (email signatures, flyers, newsletters, limited merchandise) that staff could refine. Staff framed portfolio-based compensation as a permissible incentive and said the project could be scoped to minimize staff time.
The packet approach is intended to increase consistency across digital and printed materials and to support a future, larger city branding effort. Staff committed to emailing an advanced draft of the park entrance sign designs and other mock-ups to commissioners for review before the next meeting.
The commission did not take a formal vote; next steps are to review staff drafts and discuss adoption or request revisions at the following meeting.
