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Board adopts social media policy to consolidate county channels and centralize communications
Summary
Commissioners approved a new county social media policy and implementation plan that will consolidate many department pages under a single 'Grand County, Colorado' profile, maintain an emergency management page for crisis use, and provide department posting access; staff will implement a 60‑day transition outreach plan.
Christine Travis, communications director, presented a draft social media policy and implementation plan that recommends consolidating multiple dispersed Grand County social accounts under a single ‘Grand County, Colorado’ profile, unpublishing redundant pages, and implementing a 60‑day transition to notify residents where to find official county information.
Travis said the county currently maintains numerous pages and profiles across platforms and recommended retaining a dedicated emergency management page for crises and giving department heads posting access to the consolidated page so divisions such as public health can publish directly. Commissioners discussed demographic platform usage (Travis cited a study presented at the SBIOC showing high Facebook use among older adults) and policy limits for employees’ personal social media activity; county legal counsel explained legal constraints around public‑building photography and staff personal accounts.
A commissioner moved to approve the social media policy as presented; the board voted unanimously to adopt the policy. Staff will work with department heads to implement consolidation and training for posting procedures.
