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Marketing director outlines events and outreach for Buffalo Springs Lake

Lubbock County Water Control and Improvement District No. 1 Board of Directors ยท September 10, 2024
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Summary

Marketing Director Shayna Scott reviewed recent outreach and an events calendar including Hub City Fest participation, school partnerships, and upcoming events (C.A.S.T. for Kids Oct. 7; Birds and Burgers Oct. 28; Buffalo Wallow/Customer Appreciation Day Nov. 11).

Shayna Scott, Marketing Director, presented the marketing report highlighting a transition of social media management to in-house posting, outreach at Texas Tech's Hub City Fest and partnerships with area schools to place Buffalo area banners in gyms and on fields. Scott said the district shared the message 'Fun, Clean, Safe' at Hub City Fest and has been coordinating event logistics and promotional merchandise.

Her report listed several upcoming and recurring events, including C.A.S.T. for Kids (Oct. 7), Birds and Burgers with the Audubon Society (Oct. 28), and Buffalo Wallow Customer Appreciation Day / Fall Festival (Nov. 11). The minutes also recount outreach with the South Plains Balloon Club and discussions with the Texas Tech rowing team about potential lake use; the posted minutes do not include attendance figures or event budgets.