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Conservancy proposes branded farm signs to promote agritourism and historic farms
Summary
A representative of the Chat Hills Conservancy previewed a farm-signage pilot to place branded right-of-way signs for working and historic farms, to be managed by application and a rubric and funded with DMO/convention visitors bureau support.
A representative of the Chat Hills Conservancy previewed a farm-signage project and asked the council for support and that the city coordinate with the DMO and branding standards.
Lily (speaker 11) introduced herself as representing the Chat Hills Conservancy and said the project would construct signs for working farms, agritourism sites and historic farms that would meet city and convention-bureau branding standards. "I've been having the conversations with the DMO, but just wanted to share with you guys the details, of the project and how this ties into the broader ag tourism strategy," Lily said.
She described an application process and rubric to select farms and noted some historic farms that are not open to visitors could still qualify for recognition. Staff and council members asked about selection criteria and visibility in the right of way; Lily said the conservancy will work with board members and the DMO to establish the rubric and manage placements.
Council thanked the presenter and said a fuller presentation will be scheduled for the meeting proper.
