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Communications department cites role in $600M bond, reports 5.73M impressions and 99% ParentSquare contactability
Summary
Mesquite ISD communications staff presented department goals and metrics, credited the department with supporting a $600 million bond campaign that passed with 63% approval, and highlighted digital reach (millions of impressions), ParentSquare contactability at 99%, and efforts to recruit kinder families.
The district's communications department presented an effectiveness report that detailed strategic priorities, recent achievements and outreach metrics.
Presenters highlighted the communications team's role in the successful $600,000,000 bond campaign that received 63% voter approval in May 2025 and described a multi-platform digital strategy. The department reported 5,730,000 impressions in 2025 for a recent advertising run that yielded about 90,000 clicks and said the average cost-per-click they achieved (about $0.17) compared favorably to an education-sector benchmark of $2.40. The department also reported 99% contactability through ParentSquare and the ability to message families in 37 languages for district notifications.
Communications staff outlined challenges including staffing and the loss of an internal print shop, and flagged competition for student enrollment as a continuing pressure; they described upcoming initiatives including a 125th anniversary campaign and a kinder preregistration campaign to boost kindergarten enrollment. Trustees praised the report.
