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Shorewood survey: affordability rated lowest; support for maintaining services falls to 40.5%

Village Board of Shorewood · August 4, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Village staff presented the 2026 community survey results: overall service ratings held steady vs. prior years while affordability scored lower; support for maintaining services with higher fees fell from roughly 62% to about 40.5%, and metered‑parking opposition was strong (47%).

Nicole, who led the survey presentation, described outreach and methodology for the 104‑page report and said overall perceptions largely matched 2019 and 2023 results. She noted affordability scored 2.0 on a 1–4 scale (down from 2.2 in 2023) and that top open‑ended responses asked for grocery stores, filling empty businesses and increased vibrancy in the business district.

Nicole confirmed that support for maintaining services with increased fees dropped from about 62% to 40.5% and suggested the newly added 'metered parking' option (which received about 18%) may have shifted some prior responses. She also reported a 4.7% response rate and very low participation among people under 18; trustees asked staff to provide historical top-line percentages and raw data for trend analysis.

"It did go down from about 60% to 40.5, which is a pretty big decrease," Nicole said when discussing support for maintaining services. Staff agreed to supply underlying data and cross tabs to help trustees assess whether the change reflects survey design or a substantive shift in resident preferences.