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Parks staff used Placer AI to estimate 589 attendees at Aug. 15 amphitheater concert
Summary
Staff showed geofencing data from Placer AI that estimated 589 people attended the Aug. 15 amphitheater concert with average dwell time near 80 minutes; board members said the data could support sponsorships and vendor recruitment but noted privacy implications.
Ryan demonstrated how the city used Placer AI geofencing to measure attendance at the amphitheater and reported 589 people were present for the Aug. 15 concert, with an average dwell time of roughly 79–80 minutes. "For this... we had 589 people at the concert," Ryan said, and explained the tool only counts devices present for ten minutes or longer.
Board members discussed future uses for the data, including sponsorships and vendor recruitment for events such as the Outlaw Music Festival and the Jesse James Festival. Some members noted privacy considerations around device-based geofencing, but the board generally viewed the analytics as a useful planning and economic-development tool.
