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Alamo commission renews one‑year digital billboard contract with PSJA ISD for $12,000
Summary
The commission approved a one-year renewal with PSJA ISD to continue use of the city's digital billboard at Highway 83 and Raul Longoria for $12,000 annually ($1,000/month); staff said artwork updates can usually be made within a day.
The City of Alamo approved a one-year renewal of its digital billboard agreement with PSJA ISD, keeping the existing rate of $12,000 for the year (monthly payments of $1,000) and continuing the billboard’s use to promote community events and local lodging.
Leah Yaris, representing the communications department, told commissioners the billboard is positioned at the corner of Highway 83 and Raul Longoria and "has proven to be an effective means of the engagement." She said staff can typically send new artwork and have the district post it the same day. A commissioner moved to approve the renewal; the motion passed unanimously.
Commissioners discussed using the billboard to promote the city's upcoming Christmas parade and noted the district's responsiveness. No member of the public objected during the item.
