Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism topic
No spam. Unsubscribe anytime.
Chamber says county hotel occupancy at about 60.1% and highlights incoming Jackson Generals
Summary
The Jackson Chamber reported 12-month hotel occupancy around 60.1% and highlighted tourism marketing, a new visitors guide, influencer reach and the incoming Jackson Generals minor-league hockey team, whose first game is slated for Halloween.
Rachel Buchanan, vice president of marketing and communications for the Jackson Chamber and Experience Jackson, told the board that Jackson County's 12-month hotel occupancy is about 60.1% and that figure matters to developers considering hotel investment. "From this time last year, we are now at 60.1% occupancy," she said, noting sustained occupancy can attract new hotel development.
Buchanan also described marketing initiatives, including a new 20,000-copy visitors guide and Storyville partnership features. She highlighted a viral social media video with more than 1,000,000 views and said the Chamber is supporting the incoming Jackson Generals minor-league hockey team as a sponsor; she told the board the team will play about 25 home games and has scheduled its first game on Halloween.
