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City staff move to onboard Urban SDK to map speeds and identify hot spots
Summary
Public works described plans to contract with Urban SDK to access anonymized vehicle GPS speed data that will let staff locate speeding hot spots by road segment and overlay collision data for proactive traffic calming.
Public works staff described a planned subscription to Urban SDK, a vendor that aggregates anonymized in‑vehicle GPS speed data, which the city would use to identify hot spots for proactive traffic‑calming measures. Eric (Public Works) said the tool can show average speeds and 85th‑percentile speeds for any road segment and break results out by time of day, day of week and season.
"You can click on any road segment in the entire city and instantly know what the speeds are on that roadway," Eric said, describing how staff will use the data to prioritize interventions and monitor changes pre‑ and post‑implementation. Staff said they expect to onboard the contract within about a month, clarified that the data are anonymized and noted vehicle‑based data do not capture pedestrians.
Committee members welcomed the tool as a way to move from anecdotal complaints to data‑driven priorities. Staff said the volume counts from Urban SDK can be blended with the city's own volume counts to improve accuracy before action is recommended.
