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CCPS rolls out website refresh, social-media growth and back‑to‑school outreach

Culpeper County Public Schools School Board · August 10, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Communications director described a website accessibility refresh, a spotlight feature for schools, strong social metrics including a Yale Elementary reel with more than 100K views, Chromebook protection-plan promotion, and a back‑to‑school bash serving 1,100+ students with over 1,000 backpacks distributed.

Miss Hoover presented the communications office’s back‑to‑school update, noting a website refresh to meet digital‑accessibility requirements, a new timeline/spotlight feature for each school page and consistent templates for division messaging.

She reported strong social‑media growth (Instagram up ~38.6% year‑over‑year and an average monthly Instagram reach near 11,000, Facebook reach ~43,000) and highlighted a Yale Elementary reel that reached roughly 107,000 views. Hoover said the district is piloting a social‑media 'report card' for schools and moving toward branded weekly newsletters via an 'Engage' tool.

Hoover also promoted a $30 Chromebook protection plan for families and summarized the back‑to‑school bash relocated to Culpeper County High School, where about 1,100 students signed in and law‑enforcement partners gave away over 1,000 backpacks. She thanked community partners including Blue Ridge Cyclery and Bounce VA.

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