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Council backs Centennial logo and tagline, selects blue option
Summary
Staff presented centennial branding options including logo, seal and tagline; the Centennial steering committee recommended the tagline 'rooted in heritage, united in community,' and council directed staff to finalize option B (blue), correct a typographic element and prepare print-ready files.
City staff presented Centennial branding concepts, including three color options for a special logo and a proposed tagline. Staff said the Centennial steering committee reviewed options on March 10 and recommended the tagline "rooted in heritage united in community," and preferred a blue logo option.
Presenting staff (Nicolette) said the steering committee favored elements that reflected local history — walnuts and oranges, the Bradford Bridle and the Placentia water tower — and recommended the city use a special Centennial seal (years 1926–2026) on formal documents and a separate marketing logo for promotional materials.
Council discussed print and merchandise considerations, including simplifying gradients and testing transferability for pins and patches. Several councilmembers recommended minor design fixes (for example, correcting an egg-shaped '0' in the '100' motif). The council indicated support for option B (blue palette) and asked staff to return with print-ready files and a patchable version; the tagline as recommended by the steering committee was accepted for now.
Council did not adopt a formal ordinance; staff will incorporate council direction and return with final files and production-ready variants.
