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Consultant reports higher engagement across platforms; committee recommends dropping X
Summary
Allerton Hill's quarterly report showed social media engagement rising on several platforms but declining on X; Bryan Zwemke recommended the district stop using X and focus on Facebook, Instagram and LinkedIn, and the committee agreed to encourage more staff participation.
Allerton Hill presented a quarterly social media usage report to the Communication Committee on Dec. 4 that showed increased interaction across district platforms "with the exception or X." Board member Bryan Zwemke recommended discontinuing use of X and prioritizing Facebook, Instagram and LinkedIn "since that is where we get the most engagement," according to the minutes.
The committee expressed satisfaction with the increased activity and listed continued encouragement of staff participation as a next step. No implementation timeline or content-moderation policies were recorded in the minutes; the committee scheduled a follow-up social media update on a future agenda item.
