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District unveils "Believe. Build. Belong." communication plan for 2025-26
Summary
Schuyler Community Schools presented a detailed 2025-26 communication plan that emphasizes timely, multilingual outreach, financial transparency and regular superintendent messaging; the plan was authored by IdeaBank Marketing.
Schuyler Community Schools included a draft 2025-26 communication plan in the Aug. 11 board packet, titled "Believe. Build. Belong." The multi-page plan outlines audience-specific protocols, multilingual messaging for English and Spanish speakers, metrics for measuring success and a proposed Key Communicators Group to gather feedback and amplify district messaging.
The packet identifies Jack Sheard of IdeaBank Marketing as the plan's author and describes the plan as "a clear, actionable roadmap for how Schuyler Community Schools will communicate with students, staff, families, and the community in 2025-2026." It recommends regular superintendent updates, separate channels for students, parents and staff, and plain-language financial transparency including FAQs and explainer stories about district finances.
The plan draws on spring 2025 survey data and national best practices and lays out implementation tasks such as bilingual communications, staff routines for updates, and performance indicators (email open rates, website engagement and event participation). The packet positions the plan as a living document to be reviewed annually and adjusted based on feedback.
Board materials present the document for review and next steps rather than recording board adoption of new procedures at the Aug. 11 meeting; the packet requests that the district leadership and Key Communicators Group continue implementation and monitoring.
