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Athletic-advertising plan under review; district cautioned to design a careful process
Summary
A survey on athletic field advertising garnered few responses. Dennis Hopkins, the district's new athletic director, expressed interest in advertising as a revenue source; the committee recommended a cautious approach, suggesting starting with two larger banners on the high-school stadium windscreen.
The committee discussed the prospect of permitting advertising at athletic facilities as a potential revenue stream. Staff reported that an athletic-field-advertising survey circulated on a business-manager listserve returned a low number of responses and was not very helpful as a decision tool.
Committee members said the district should not rush to set program parameters and instead should thoughtfully design a process. As a possible starting point, staff suggested using the two larger banners on the high-school stadium windscreen as a pilot. Dennis Hopkins, identified in the meeting as the district's new athletic director, has shown interest in exploring advertising as a fundraiser.
