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Committee explores 'Bandwengo' mobile passport and branded swag to promote Lansing businesses
Summary
Commissioner Mary Patchin outlined a Lansing-only 'Bandwengo' mobile passport program with login-based 'swag,' points and GPS check-ins to drive customers to local businesses; the committee will design a name and logo and promote it in a local publication.
Commissioner Mary Patchin described a planned mobile passport program—referred to in the minutes as "Bandwengo"—that would be created specifically for Lansing to promote local businesses. The program would use a login system (not an app) to provide 'swag' items and a point system tied to GPS check-ins.
Patchin said the committee hopes to promote the initiative in an edition of 'Looking at Lansing' and emphasized the need to choose a program name and logo. The committee discussed temporary directional signage to help direct visitors to participating Lansing businesses as part of this promotional effort.
