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Board approves 35% Black Friday discount on annual passes
Summary
Marketing Director Shayna Kirby presented two sale options and the board approved Option 2: 35% off Family, Individual and Senior annual passes for Black Friday/Cyber Monday, plus 20% off in December.
Shayna Kirby, marketing director, presented two pricing options for discounted Family, Individual and Senior annual passes for Black Friday and Cyber Monday: 40% off (Option 1) or 35% off (Option 2), with a December promotion of 20% off. Director Joel Prock moved to approve Option 2; Director Kade Garner seconded the motion and the board approved the discount plan.
The marketing promotion applies to annual passes for the Buffalo Springs facility and was recorded in the minutes as approved under agenda item 4.2. The minutes do not record a detailed sales forecast, expected revenue impact, or start/end dates beyond the stated Black Friday/Cyber Monday and December promotions.
