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Staff: inconsistent signage hides public parking; recommends coordinated wayfinding
Summary
City staff told council that inconsistent signs and unclear public/private distinctions make parking harder to find; recommended coordinated sign family, updated maps, website changes and a 'plan your visit' campaign funded in part in the proposed 2027 budget.
City Manager Dana Hardy highlighted that downtown parking signs "are fairly inconsistent," using different designs, colors and terminology that fail to distinguish public from private parking. She recommended a coordinated sign family, improved maps and website enhancements to help visitors find public parking before arrival.
Hardy noted the proposed 2027 budget includes funding for downtown wayfinding and signage and described low-cost, high-impact options: updated parking maps, a business toolkit and clearer time-limit signage. Council members generally supported prioritizing signage and communication as near-term, low-cost actions.
