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Mayor proposes outside marketing team; council invites full presentation
Summary
Mayor Magliolo proposed exploring a one-year contract with an external marketing team to improve the city's communications and website at an estimated cost of $5,500 per month ($66,000/year); council agreed to invite the team to present at a future meeting.
Mayor Travis Magliolo introduced a proposal to explore contracting with an external marketing firm to manage Dickinson’s website, produce video content, and improve public outreach. The Mayor said the firm could supply a team of four to five professionals to handle communications and free overloaded staff to focus on primary duties.
The quoted cost presented was $5,500 per month (about $66,000 per year) for a one-year contract. Council and staff discussed procurement: the city attorney explained that an RFP would not be required because the contract value is under the local $100,000 competitive-bidding threshold. Councilmember Mark Townsend asked whether the marketing team would present directly to the council; the Mayor confirmed they would. Councilmember Johnnie Simpson suggested cost-sharing with the EDC and DMD, and City Manager Chaise Cary emphasized current staff capacity constraints.
No vote was taken. The council’s consensus was to allow the Mayor to invite the marketing group to present at a future meeting so members could evaluate the proposal in depth.
