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Special Hearts Prom seeks $2,000 for advertising and outreach to expand attendance

Local grant review board · September 10, 2024
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Summary

Organizer of the Special Hearts Prom asked the board for $2,000—at least $1,000 earmarked for advertising—to increase outreach across Southeastern New Mexico and West Texas; the prom serves about 175–200 guests and is scheduled Oct. 19 at the Civic Center.

The organizer of the Special Hearts Prom described the event as a prom for people with special needs that began in 2017 and was started by Misty Bertrand. "It's just that it's a prom for special needs," the presenter (S6) said, outlining that the event typically runs three hours (11 a.m. to 2 p.m.), serves lunch and provides small keepsakes for attendees. The event averaged about 200 guests in prior years and was down to about 175 last year after a date change.

The presenter requested $2,000, saying at least $1,000 would be used for advertising to reach agencies and families beyond Clovis, including in Southeastern New Mexico and West Texas. She listed partner agencies that attend and said the Civic Center has been the usual venue. Board members asked about lodging data and confirmed advertising line items; one board member noted a discrepancy in an advertising total on the application form and asked the organizer to clarify in follow-up reporting.

The request was included in the staff recommendations the board later approved.