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Committee stresses detailed budgets, marketing plans and two years of financial statements for Beaufort County grants
Summary
Ken Guerra and other committee members emphasized mandatory attachments: a detailed budget with revenue assumptions, a marketing plan tied to tourism outcomes, and audited financial statements (or profit-and-loss statements) for the last two years.
The committee emphasized that certain attachments are mandatory for a complete application. "Some mandatories, are, a detailed budget. Okay? This is really important," Ken Guerra said, urging applicants to show revenue assumptions (for example ticket counts and prices) and to itemize how grant funds would be used within an overall budget.
Guerra also said marketing plans must be specific about channels, geographic or demographic targets, and who will manage marketing. On financials, the committee asked applicants to provide audited statements for the last two years when available; if audited statements are not applicable, provide profit-and-loss statements for the same period.
Committee members said these documents help reviewers assess organizational sustainability and the plausibility of tourism-impact claims. Guerra suggested sample surveys, ZIP-code capture and ticketing fields as practical evidence applicants can include if they lack sophisticated data systems.
