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After debate, Johnsburg board sets aside $25,000 of occupancy tax for town marketing
Summary
The board approved transferring $25,000 from the community occupancy-tax fund (balance cited as $71,000) to support town marketing overseen by the marketing committee; members demanded a detailed community-facing plan before spending and scheduled a marketing-committee meeting to develop one.
Chair presented a resolution authorizing the town to spend $25,000 from the community portion of the occupancy tax for marketing. The Chair said the money would be overseen by the marketing committee and cited examples (Music by the River, Thurman Maple Days, Farm Tour) of events that drove successful results. The board noted the community-occupancy-tax balance of $71,000 on the record.
Committee members debated the timing and substance of spending. One member (S3) urged bringing a clear plan to the community before spending and said the marketing committee will meet on Thursday at 10:00 a.m. in the library to draft a plan and respond to public feedback on the rubric and application process. Another member (S4) argued for a broader marketing approach to attract younger visitors and residents, saying, "We have world class fishing right in our backyard." After extended discussion the board moved the item and approved the allocation by voice vote, with the expectation that the marketing committee will return with a defined strategy for public review.
