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Council seeks creative social outreach despite device restrictions on TikTok
Summary
Council discussed using local micro‑influencers and partnerships to reach broader audiences after staff noted a state restriction prevents hosting TikTok on city devices; staff said they already collaborate with local creators and will explore partnerships.
Council members raised the question of whether the city should use TikTok and other social platforms to reach millions of viewers who post about the river. Staff responded that a state‑level restriction prevents the city from using TikTok on official devices, so the city cannot directly host a TikTok account on city equipment.
Council suggested collaborating with local micro‑influencers—students, food and tourism creators and others who already post viral content—to share stewardship messages and official blog content. Staff said they have an existing relationship with a local creator (Luis) and will explore creative partnerships and kiosk opportunities in development agreements (for example, Buc‑ee's visitor kiosks) to distribute official information.
No policy change was made; council expressed interest in staff returning with partnership options for this outreach while remaining mindful of legal device restrictions.
