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Lake Lure ABC Board stresses caution after an organizational Facebook comment posted from the board account
Summary
Store Manager Patricia Crain explained a non‑offensive personal comment was inadvertently posted from the ABC Board's Facebook account because of admin account settings; the board reviewed North Carolina ABC Commission guidance and reiterated that organizational posts should be limited to approved topics.
The board reviewed a recent social-media incident in which a comment was posted from the ABC Board's Facebook account instead of a personal account. Patricia Crain said the post was unintentional and resulted from the way Facebook can switch administrators into posting as the organization when managing page activity.
The board discussed the North Carolina ABC Commission's social-media guidelines and agreed organizational accounts should be limited to approved content such as announcements, holiday schedules, tastings and allocation releases. Members emphasized verifying which account is active before commenting and limiting responses to factual operational matters to avoid confusing personal comments with official communications.
