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Regional REIT training and a new podcast aim to boost small-business skills and marketing
Summary
Brad Coulter said EDG is collaborating with Rushville on a REIT project to train entrepreneurs across counties and plans to launch a local podcast offering small-business marketing help and storytelling opportunities.
Brad Coulter described a REIT project that brings participants from Henry, Rush and Fayette counties together to learn small-business skills, from business planning to running operations. He framed the collaboration as a way to pool resources across jurisdictions and teach entrepreneurs what it takes to sustain a business.
"We're collaborating with Rushville economic development on what we call the REIT project...where we bring people from Henry, Rush, and Fayette County together," Coulter said. He added that the local marketing focus includes helping small businesses tell their stories and said EDG will start a podcast available to small-business owners.
Coulter said marketing training is one of EDG's priorities so owners better understand how to reach customers, and he expects the podcast to be a practical outlet for owners to explain their backgrounds and business ideas.
