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Board reviews social media protocol after an organizational account posts a personal comment
Summary
An inadvertent comment posted from the ABC Board's Facebook account prompted the board to re-emphasize following North Carolina ABC Commission guidelines and limiting responses to factual operational matters.
Patricia Crain explained a recent inadvertent comment originated from the board's Facebook administrative page because Facebook can switch an admin into posting as the organization rather than as a personal account. She said the comment was not offensive and was intended as a personal response, but that administrators should verify which account is active before commenting.
Board members reviewed the North Carolina ABC Commission's guidance for social media use and agreed that ABC page content should focus on store announcements, schedules, outages, tastings, allocation releases and other authorized promotional activities; responses to comments should be factual and operational in nature.
