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ABC store reports 45% sales increase year‑over‑year; ready-to-drink cocktails account for 5.17% of May sales
Summary
The store told the board the state named it the top-performing ABC store in North Carolina with sales up 45% over last year. Ready-to-drink cocktails represented 5.17% of May sales (202 cases/bottles) and produced $271.55 in mixer sales.
Patricia Crain told the board the state called to report the Lake Lure ABC Store is the #1 performing ABC store in the state, with sales up 45% compared to the prior year. Patricia cautioned that year-over-year comparisons are imperfect because the store did not previously have the park or lake amenities that now drive foot traffic.
She provided product-category detail for May: ready-to-drink cocktails made up 5.17% of sales, with 202 cases or bottles sold, generating approximately $271.55 in mixer sales for the month. Patricia said the board should monitor efforts by distillers to repackage lower-proof ready-to-drink products for grocery stores, which could shift sales away from the ABC store and reduce related secondary purchases.
