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Commission debates durable outreach materials for older residents; modest budget cited
Summary
LiveWell Kingston discussed 'Age Well' outreach for older residents, weighing magnets, printed booklets and QR codes; Emily Flynn said the available budget is "about $500," and members recommended phone numbers and partner distribution at senior centers and clinics.
Commissioners discussed a targeted outreach product to help older residents find services and programs. Emily Flynn said the initiative has a modest budget and outlined a range of options — magnets, durable printed materials or a small booklet — while members warned printed materials can quickly go out of date.
"We're about $500," Flynn said when a member asked whether there was a budget for the senior outreach product. Members emphasized the importance of a phone number and suggested including a QR code for digitally comfortable residents while keeping a tangible option for others who prefer print.
Participants suggested partnerships for distribution — local senior centers, the Ulster County Office for the Aging, clinics and a small set of eight physical locations across the city. Anita Solpnes and other members reported that direct, tangible items (a magnet or a pocket card) can be effective because seniors often appreciate having something physical and a simple phone number.
The commission did not finalize the format, instead agreeing to continue refining distribution partners and product design before returning with a recommendation.
