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LiveWell Kingston outlines marketing push and community garden tour to boost attendance
Summary
LiveWell Kingston members approved a four‑part marketing plan centered on a flagship community garden tour, aiming to increase attendance from an estimated 15 last year to a target of about 25 and to use social media, flyers and partner channels to reach residents.
LiveWell Kingston unveiled a draft marketing and communications plan that places a community garden tour at the center of outreach for the coming season. Sam DeGrassen, who said he joined LiveWell in October to help with communications and strategy, presented four campaign themes and asked the commission to set audience goals for each.
"At the highest level, it's pretty simple," DeGrassen said, describing the plan's focus on a steady promotional drumbeat and four themes: the garden tour, green spaces highlights, cross‑cutting communications and annual reporting. He urged the group to set measurable audience targets and suggested press releases or targeted social posts depending on the campaign.
Members discussed practical logistics for the garden tour, including starting at a school garden and leading a bike ride between stops. The group estimated last year’s garden tour attendance at about 15 people and proposed a goal of 25. "If we all, 5 friends, we'll shatter our goal," DeGrassen said, urging commissioners to recruit hosts and distribution points such as local bike shops and nurseries.
Emily Flynn, the city’s director of health and wellness, said LiveWell Kingston already maintains social accounts and followers that can amplify campaign messages without relying entirely on the city’s press office. The commission agreed to finalize dates and collateral in the coming weeks and to bring updated materials back to the next meeting.
