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Board hears options on sponsorships, naming rights and stadium lighting

Brownfield ISD Board of Trustees ยท October 1, 2025
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Summary

Staff discussed sponsorship and naming-rights options used by neighboring districts as potential ways to finance stadium improvements; stadium lights remain largely non-LED in the district and may be considered for future upgrades.

District staff described sponsorship and naming-rights options as potential funding sources for stadium upgrades and said neighboring districts resell naming-right agreements on a set cadence. "They sell naming rights, but they resell them every 5 years," the staff member (speaker 3) said, pointing to examples in nearby districts.

Staff mentioned Prosperity Bank as a possible sponsor contact and said they would continue pricing options, including smaller replacements or staged upgrades. The staff member also flagged stadium lights as "the last non LEDs in our district," indicating lights could be another candidate for a future capital upgrade; no formal action was taken at the meeting.