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Council green-lights 22nd Tour de Wildwood with new marketing push
Summary
Council approved proceeding with the 22nd Tour de Wildwood event after staff outlined marketing steps to restore ridership; staff and council discussed past partnerships, rider counts and event positioning.
The Department of Planning asked council to proceed with the 22nd Tour de Wildwood this year and outlined marketing approaches intended to boost participation after a recent low turnout. The department reported last year’s ridership at just over 100 riders compared with pre-pandemic peaks of 300–900 depending on format and partners.
Council members noted the event’s evolving character—some recalled it feeling like a casual, costume-focused ramble rather than a competitive ride—and urged organizers to refine marketing to attract responsible cyclists while discouraging unsafe behavior. Council member Ottenberg moved to proceed with the event as presented by staff and the motion passed.
