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Committee discusses consolidating climate content and monthly newsletter
Summary
Committee members reviewed a communications plan that would consolidate climate content onto city web pages, pair a monthly newsletter with local actions, and explore alternatives to posting partner content on official city social channels.
A staff member gave the committee an overview of a proposed communications plan aimed at consolidating climate-related content and increasing public engagement. The staff member said the plan includes a monthly newsletter featuring "just 1 specific recommendation and then, like, a community story," and described work with the Bright Action/Carbon Free Challenge platform to create community-level participation.
The staff member told the group they are "bringing the content from the city of or lacrosseclimateactionplan.org website onto the city's websites to have it consolidated," and said the city recently hired a communications coordinator with whom staff are coordinating this migration. Members discussed metrics and suggested leveraging existing popular newsletters to increase reach. The committee agreed to solicit stories from members showing how they used the platform so the newsletter can feature local examples.
The discussion also covered social-media constraints: the staff member explained the city's social channels require content to reflect activity the city is actually doing, and much of the committee's current material is resharing partner posts. Members suggested alternative amplification strategies and using the new communications coordinator to improve coordination and reach.
