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JTZ Enterprises presents advertising‑investigation services to MVDB sub‑committee
Summary
JTZ Enterprises briefed the Advertising Sub‑Committee on tools to track advertising violations; the sub‑committee requested a follow‑up Board presentation with pricing. Staff agreed to prepare an outreach letter for all dealers.
The Advertising Sub‑Committee heard a presentation from JTZ Enterprises May 11 on services that could assist the Motor Vehicle Dealer Board in tracking advertising violations. The Sub‑Committee asked JTZ to present pricing scenarios at the next full Board meeting.
Sub‑Committee members also discussed statutory and regulatory advertising requirements, particularly differences affecting power sports dealers. Members noted that changes to the Code of Virginia would be required to impose new statutory advertising rules on power sports dealers; staff agreed to draft an educational letter to be sent to all dealers and to bring proposed advertising‑policy changes to the July 13, 2026 Advertising Committee meeting.
