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Stakeholders draft "memory care truth in advertising" disclosure to help Kansas families
Summary
A stakeholder work group including the Alzheimer's Association, LeadingAge Kansas and provider groups drafted a short standardized disclosure form and enforcement approach to reduce misleading memory-care marketing while preserving provider flexibility.
A multi-stakeholder group co-led by Jamie Gideon of the Alzheimer's Association and Kylie Childs of LeadingAge Kansas presented draft legislative language and a consumer-facing disclosure form aimed at giving families consistent information about what "memory care" means in a specific facility. Jamie Gideon told the committee that marketing terms lack a consistent meaning and families "often have no reliable way to tell the difference" between providers.
The stakeholder group has prioritized four guiding principles: consumer transparency, preserving provider flexibility, complaint-based accountability for material misrepresentation, and aligning policy with operational realities so providers can comply without undue regulatory burden. The draft targets state-licensed adult care homes (assisted living, home plus, residential health care) and seeks to require that marketing, admission documents and service agreements use consistent plain-language descriptions of services, staffing and admission/discharge criteria.
Lawmakers praised the consensus approach and asked that the group finalize a single short disclosure form and implementation timeline so legislation can be pre-filed in the next session. The presenters said they expect to complete stakeholder review and finalize draft language ahead of the session.
