LPC approves Graff storefront redesign at 710–712 Madison Avenue with conditions

The Landmarks Preservation Commission approved changes to storefronts at 710 and 712 Madison Avenue after hearing a staff presentation and public testimony that included both support and objections.

Cass Stackelberg of the project team described a proposal to reclad the commercial base in travertine, reintroduce glass vitrines and replace non‑historic infill and storefront elements that date to prior approvals in 2008–2009. Stackelberg said the work "does not impact any of the historic fabric" on upper floors and that travertine cladding and refined storefronts would unify the base while preserving distinct upper‑floor character. Opponents in public testimony, including the Victorian Society, urged the Commission to retain a stronger visual separation between the two buildings; local advocates and Manhattan Community Board 8 recommended approval. "We find the travertine recladding, window replacements, infill of non‑historic windows, and non‑visible rooftop mechanical addition on the 63rd Street facade to be appropriate and well conceived," said Zainab Turan, speaking for Friends of the Upper East Side during the remote testimony.

Commissioners pressed designers to examine the shallow reveal between the two storefronts and to refine the cornice and joint treatments so the pair read as compatible but still distinct. The applicant agreed to work with staff on joint details, sight lines and the proposed interior grayscale window film near the connecting stair. The Commission approved the application with these conditions.

Why it matters: The decision affects a high‑profile retail stretch of Madison Avenue and sets a precedent for how storefront master‑plan flexibility will be applied in the district.