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Board approves 'Small Block' wine shop in Webster with 60% wine mix condition

New York State Liquor Authority (Division of Alcoholic Beverage Control) · March 12, 2025
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Summary

The State Liquor Authority approved Jell O Enterprises DBA Small Block Wine & Spirits (Webster) with a condition that the shop remain wine-focused (commission chair said she will hold the applicant to a 60% wine commitment).

The board granted Jell O Enterprises LLC a retail license for an 850-square-foot wine-focused shop in Webster after hearing both opposition and the applicant's presentation. Applicant counsel said the store will focus on small-batch, artisanal wines and walkable village service; opponents raised concerns over market saturation and potential impacts on nearby stores.

At the hearing, the chair stressed the need for a credible commitment to the proposed product mix. Chair Lily Fan said she would hold the applicant to a 60% wine commitment focused on specialty, organic and women-owned producers: “I’m gonna hold you to, I’m gonna hold you to, 60% wine focused on specialty organic woman owned, wineries.” The board approved the license with that condition. Staff will issue a conditional approval and track compliance with the product-mix commitment.