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City weighs hotel feasibility study versus broker outreach, discusses potential incentives

Merkel City Council / Economic Development Corporation / Planning & Zoning · April 13, 2026
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Summary

City Manager Hitt discussed the potential cost of a Hotel Feasibility Study and suggested brokers could be a more effective route; Hitt also outlined possible development incentives including HOT tax and land or property tax rebates.

City Manager Hitt opened discussion on a Hotel Feasibility Study and noted the study cost was discussed but not specified in the minutes. Hitt suggested that instead of commissioning a paid feasibility study, engaging commercial brokers might be a better way to attract hotel development to Merkel.

Hitt also described development incentives that the city could consider to support a hotel project, saying incentives might include use of HOT tax revenue and land or property tax rebates. The minutes record this as discussion; no formal incentive package, vote or commitment appears in the record.