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Tourism board hears Madden Media report showing early ROI; board reappoints members
Summary
Madden Media and the Grand County Tourism Board presented first-year campaign data and website plans; an early Epsilon campaign estimate showed a 9:1 return on ad spend and the tourism board recommended several reappointments, which commissioners approved.
The Grand County Tourism Board and Madden Media presented a year‑one marketing review and plans for a December website relaunch. Madden highlighted data approaches that link ad impressions to in‑market spend and bookings via vendors such as Epsilon and Expedia.
"So with this buy, we have a net economic impact report…for every dollar we spent, we got that return 9 to 1," Madden Media representative Leslie Roball said during the presentation. The tourism team described website work to improve ADA compliance, a partner portal hosting 369 partner accounts, and efforts to spread visitation across shoulder season and county communities to reduce pressure on high‑use sites.
Commissioners asked about data privacy, car‑count metrics and how marketing affects traffic; Madden said the Epsilon campaign uses anonymized device and spend linkages and that more detailed reporting will follow. The board then moved to reappoint Heather Bishop, Dakota Cordell, Greta Fosha and Kristen Sprance to three‑year tourism board terms starting Jan. 1, 2026; the motion passed by voice vote.
