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Panelists point to coaching, strong onboarding and simple tech (Claude, social media) as growth tools
Summary
Panelists and attendees recommended business coaches, consistent onboarding, hospitality training and pragmatic use of AI and social media to grow and retain staff and customers.
Panelists identified a set of practical tools and habits they said helped day-to-day operations: keeping detailed handbooks, investing in employee training, using referral bonuses and employing business coaches. Several panelists said a culture of service and reinvesting revenue into staff were core to long-term retention.
On technology, multiple speakers highlighted simple, high-return tools. An audience member described using Claude AI to set up project-specific agents that automatically draft emails and preserve a consistent tone across five different businesses; she said it saved roughly 30 hours a week. "Setting up what's called agents in AI, and especially in Claude ... has alleviated 30 hours of my work week," the participant said.
Speakers also emphasized social media as a practical channel for immediate customer engagement. Lily (Moonwalk Threads) told the meeting that posting to social platforms directly correlates to foot traffic and sales in her downtown shop. The panel recommended combining technology with clear policies and face-to-face mentorship to address soft-skill gaps among younger hires.
