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Tourism director outlines marketing plan; board approves Kansas Travel full‑page ad
Summary
Tourism staff presented a strategy to boost visitation, highlighted $96.2 million in 2025 local visitor spending and proposed a full inside back cover ad ($8,149) in the Kansas Travel guide; commissioners approved the ad purchase and asked staff to track response with a QR landing page.
Rose, the county's tourism/promotion presenter, gave a broad overview of marketing and visitor‑experience initiatives, including website improvements, a refreshed 2027 visitor guide, partnerships on trails and events, meeting and sports tourism outreach, and improved visitor data tracking.
Rose cited 2025 figures showing visitors to Geary County spent about $96,200,000 across lodging, food and beverage, retail, recreation and transportation, generating roughly $7,420,000 in state and local tax revenue. "Visitors to Geary County spent about 96,200,000 in Geary County," she said, using that benchmark to argue for continued marketing investment and data collection to measure return on that investment.
The presenter requested purchase of an inside back cover ad in the Kansas Travel guide at a quoted rate of $8,149 and proposed using a QR code linked to a special landing page to measure engagement. A commissioner moved and seconded the ad purchase, the board voted 'aye,' and staff said they would implement tracking to measure the ad's effectiveness.
