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Alamo approves advertising agreement with Texas Border Business
Summary
Commissioners approved staff-recommended advertising with Texas Border Business, agreeing to either a full-page package (stated at $25,800 with digital and event coverage) or a half-page option (quoted at $16,001.40); staff recommended the option that best aligns with city marketing objectives.
The City of Alamo approved on March 17 an advertising agreement with Texas Border Business, authorizing staff to select between a full‑page package and a half‑page option based on marketing objectives.
During the presentation, staff outlined the two options and their deliverables. "For the full page it’s $25,800," a staff presenter said, and staff added the full package includes press‑release assistance, special event coverage and additional digital ads; the half‑page option was quoted at $16,001.40 with more limited digital placements. The commission moved, seconded and voted by voice to proceed with the agreement.
Why it matters: City marketing uses paid placements and digital reach to promote events and services; staff said the package selected should align with the city’s goals for event promotion and resident outreach.
Next steps: Staff will formalize the selected option and return any required contract documents to the commission for final signatures if required by procurement rules.
