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Consultant says plan yields 'a nice tidy set' of 27 KPIs tied to 17 objectives

Newport News City Council (work session) · August 12, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Reed Watkins told council the work distilled strategies into a focused, department-owned KPI set intended to measure outcomes the city can influence; Watkins said the team applied filters to avoid a long list of low-value metrics.

Reed Watkins emphasized the project prioritized a short, outcome-focused KPI set rather than a long list of measures. "We ended up with a nice tidy set of 27 KPIs across 17 objectives," he said, and explained the team filtered measures for feasibility and departmental ownership.

Watkins and staff described two main filters used: recognizability (do departments see their work reflected) and outcome-focus (does the measure track a community outcome rather than an internal task). They said the intent is to align KPI reporting with budgeting and the capital improvement plan so investments can be judged against strategic objectives.